The combination of CarsIreland.ie, Cartell.ie (acquired in 2020) and Carzone.ie creates Ireland’s largest motoring marketplace.
Mediahuis Ireland has today announced that it has acquired Irish motoring website, Carzone, the official #1 premium platform to buy and sell new and used cars in Ireland.
Within its existing Irish Marketplaces division, Mediahuis today already has CarsIreland.ie, the leading provider of websites and technology solutions to the Irish motor industry, and Cartell.ie, Ireland’s leading car history check service and developer of innovative solutions in the area of vehicle data and analytics.
Founded in 1998, Carzone is not only the original online, trusted motoring platform in Ireland, it’s also an authority in the motoring industry with incredible insight into consumer buying trends.
With the shift in sentiment towards digital retailing, the acquisition of Carzone strengthens Mediahuis’ marketplace division in Ireland, bringing a unique offering to significantly improve the buying experience for consumers and represents an exciting opportunity for the motoring industry.
Commenting on the disposal, Nathan Coe, Chief Executive Officer of Auto Trader, said: “Carzone has been part of the Auto Trader Group for nearly 20 years, and I want to thank the whole Carzone team for their hard work during that time. We remain focused on our strategy in the UK, which is to grow our marketplace and establish the products and technology to enable retailers to do more of the car buying journey online, on Auto Trader.”
Xavier van Leeuwe, CEO Mediahuis Marketplaces: “We are delighted to welcome the Carzone team into the Mediahuis group. The Carzone brand has a long standing and incredible track record in the Irish automotive space. The culture of excellence of its employees is a significant addition to the expertise within our group. Adding to our existing CarsIreland.ie and Cartell.ie brands, Mediahuis will present an unrivalled offering to the entire Irish motor industry, manufacturers, retailers and consumers alike, allowing us to build the business that will lead the industry in years to come.”