Mediahuis Ventures, the corporate venture capital firm of Mediahuis, has increased its stake in Atlanta based subscription intelligence company Mather Economics to 70%.

Mather Economics is a global leader in the field of customer intelligence and predictive data analytics services. They assist their clients maximize the revenues and operating margins through intelligent actions guided by predictive analytics that are supported by advisory services on best practices and benchmarks. In addition to industries such as education, magazines, sports, wines and telecom,  Mather has developed extensive expertise within the publishing industry for subscription revenue yield management, helping publishers to build and maintain more profitable long-term relationships with their subscribers and advertisers.

Mediahuis’ first investment in Mather Economics dates to 2019 when the group acquired a 35% stake. The investment at that time was used to accelerate Mather’s ambitious growth plans. Since then, Mather Economics has experienced strong growth, both geographically and in new vertical markets. The recent investment will help Mather accelerate the development of its intelligence platform and go-to-market strategy.

Mediahuis Ventures firmly believes that capturing and managing customer data in a respectful and intelligent way has become increasingly important for subscription driven businesses. Hence the recent investment in Mather Economics, with which Mediahuis is further expanding its position in the media technology market.