Atlanta, Georgia – August 22, 2023 – Mather Economics (Mather), a global leader in strategic advisory for subscriber yield management, digital product pricing, and content analytics, has acquired Sophi, Inc. (Sophi), who provides AI-powered automation and optimization technology for the modern newsroom. This strategic acquisition accelerates the scale and speed at which Mather and Sophi can meet the needs of its global customers. Mather is a subsidiary of Mediahuis. Sophi was a subsidiary of The Globe and Mail.
Mather’s mission is to enable publisher sustainability and profitability in an industry that requires change to survive and succeed. With this acquisition, the breadth of Mather’s capabilities (advisory, managed services, and technology) combines with the depth of Sophi’s products (automation software) to provide a full suite of products to help our collective customers meet their urgent business transformation challenges.
Sophi’s technology was developed by The Globe and Mail to help newsrooms optimize their most important strategic and tactical content decisions. The Sophi platform provides a suite of artificial intelligence and machine learning-powered automation, optimization and prediction tools built to enable subscriber growth, paywall optimization, and digital content curation and automation.
“The strategic acquisition of Sophi enables Mather to deliver a comprehensive range of services, including advising publishers on execution of their digital transformation strategies, and providing the tools and capabilities that are vital for those digital business models. This integration allows us to serve the needs of publishers, offering a complete suite of AI-powered solutions designed to optimize their operations and drive revenue growth,” said Matt Lindsay, President of Mather. “In addition to our existing offices in the United States and Europe/UK (Belgium), we are thrilled to establish a strong presence in Canada. This acquisition amplifies our global footprint and signifies our commitment to expanded capabilities with best-in-class AI tools that complement our existing services.”
Mike O’Neill, CEO of Sophi, added, “We’re excited about the opportunity that joining Mather creates. It will enable us to accelerate the impact we can create for our customers, given Mather and Sophi’s very complementary strengths. Sophi has developed world-class AI capabilities, and Mather’s strength in advisory and consulting services will make it easier for our customers to get the most impact out of our tools. Mather’s large install base on its ListenerTM platform allows us to deploy Sophi services to existing customers even more quickly.”
