Amsterdam, 22 April 2024 – Alleo (formerly YourCampus), an innovative HR platform dedicated to enhancing employee benefits and compensation, has successfully completed a €5 million Series A funding round. This round was led by Mediahuis Ventures, reinforcing Alleo’s mission to provide employees with a platform for customizing their compensation & benefits package. This latest investment, supported by all existing investors including Newion, Dutch Founders Fund, and ROM InWest, brings Alleo’s total funding to €8.2 million since its inception in 2021.

The modern workplace demands flexible and relevant employment conditions to accommodate a diverse workforce. Alleo is addressing these needs head-on by offering significant personalisation of compensation packages. Playing into the diverse needs of the modern workforce: generations like Gen-Z, who value flexibility, Millennials facing housing and parenthood challenges, and Baby Boomers who are prioritizing health and retirement planning.

“Alleo has distinguished itself as a visionary company that is defining the future of work,” said Tea Elezi, investor at Mediahuis Ventures. “Their platform uniquely allows employees to adjust their compensation to suit their life stages, providing the flexibility and personalization that modern workers demand. We are thrilled to support Alleo as it sets new standards in the employment sector and leads the evolution in secondary employment conditions.”

Since its founding in 2021, Alleo has expanded beyond its initial startup phase. Although its primary clientele includes startups, scaleups, and SMEs, the new funding will enable expansion into larger corporate markets. Notable clients already include Picnic, Van Lanschot Kempen, Red Bull, YoungCapital, and Van der Valk.

A new identity for the next phase of growth
“With many employers struggling to meet individual needs with standard compensation packages, Alleo commits to enhancing flexibility and transparency across all aspects of employee compensation,” stated Florian Gendrault, founder of Alleo. “Our platform helps employees align their compensation with their personal needs by integrating tax regulations and collective agreements effectively.”

The rebranding from YourCampus to Alleo (All Earnings Optimised) marks a new chapter for the company as it aims to make a significant impact in the enterprise market.

Alleo has also innovated the traditional model of secondary employment benefits. Employees now enjoy a more flexible approach to managing their benefits via a customisable monetary budget that combines personal and employer contributions.

Funding to speed up innovation and international expansion
Continued investments in HR and payroll integrations are automating benefit management, further enhancing user experience. The benefit marketplace is set to grow with the introduction of a new mobility module that complies with CO2 registration requirements.

International expansion into Germany
Following its successful launch in Germany, Alleo plans to deepen its presence in the German market. Over twenty German companies and more than a hundred benefit providers are now engaged with Alleo’s platform.

About Alleo
Based in Amsterdam, Alleo has pioneered a platform that empowers over 100,000 users to tailor their compensation to increase purchasing power. The platform’s unique ability to maximize the value of compensation packages positions Alleo as a leader in its field.

With a diverse client base that includes names like Picnic, Van Lanschot Kempen, Red Bull, Bitvavo, YoungCapital, and Van der Valk, Alleo is firmly establishing itself as a key innovator in transforming the landscape of employee benefits and compensation.