Mediahuis won multiple prizes at the 2024 INMA Global Media Awards on Thursday. The ceremony, held at the Victoria and Albert Museum in London, honoured winners in 20 categories, recognising innovation and best practices in news brands. INMA received a total of 771 entries from 245 brands in 43 countries across Africa, Asia-Pacific, Europe, Latin America, South Asia and North America.
There were awards for Mediahuis in several categories, with De Telegraaf (Mediahuis Nederland) taking gold in the Best Use of an Event to Build a News Brand category, for its campaign in which the leaders of the largest political parties in the Netherlands spent the day as editor-in-chief.
Mediahuis Noord received an honourable mention in the Best New Digital Product category for the ‘Stories App’, a news application designed with a focus on innovation and user engagement. The app has seen significant growth in active users due to the improved user experience.
The Irish Independent (Mediahuis Ireland) was awarded second place in the Best Brand Awareness Campaign category for its rebranding of the new Irish Independent Masterbrand, a result of bringing together three independent brands into one omni-channel news brand.
An honourable mention went to the Irish Independent’s Indo Daily podcast in the Best New Audio/Voice Product or Feature category for its submitted case, Trade On a Future Promise, Not a Legacy Product. This is one of many international recognitions received by The Indo Daily over the past year. Mediahuis Ireland Group Head of News Kevin Doyle elaborates on the podcast’s enormous success in the Mediahuis 2023 Annual Report.
Mediahuis Ireland received two more honourable mentions. The first came in the Best Commerce Product or Service category for the launch of its online self-service platform YourAdNow, a low-value, low-touch service model for advertisers. The second was in the Best Innovation in Newsroom Transformation category for Project Leap, which consolidated the local news offering under one strong Irish Independent news brand.
