Dublin – As of today, the largest Irish media group Independent News and Media Group Limited (INM) will continue under the name Mediahuis Ireland. Since the acquisition by Mediahuis in 2019, the media company has undergone a significant digital transformation and further integrated into the Mediahuis Group. INM publishes several newspapers and magazines in the Republic of Ireland and Northern Ireland, including the Irish Independent, Sunday Independent, The Herald and the Belfast Telegraph.
Why it was decided to rebrand the Irish media company today is explained by Marc Vangeel, CEO of Mediahuis Ireland: “We have been part of the Mediahuis group since July 2019. However, a reband at that time would have been just a re-packaging of the same Irish media company. Now, after two years of being part of Mediahuis, the time has come. INM has transformed into a new, forward-looking media organization and rebranding today gives so much more meaning than just having a new name.”
INM has undergone a significant digital transformation. Within two years, the media company built its digital subscriber base from scratch to more than 40,000 digital subscribers today. They also made a turnaround in the advertising market and developed a leading digital advertising offering. They launched new products and services for both readers and advertisers and expect to see their market share grow in both the consumer and advertiser markets. In addition, INM acquired Cartell, Ireland’s leading automotive data company, and successfully integrated it into the organisation. Vangeel continues: “Our focus on and unconditional belief in journalistic values, customer centricity and local anchoring enabled us to achieve this successful transformation.”
Gert Ysebaert, CEO Mediahuis group: “With the acquisition of INM, Mediahuis took an important strategic step towards realizing our international ambitions. It is great to see what a huge transformation INM has undergone in this relatively short period of time, partly thanks to the economies of scale that Mediahuis has to offer as a group and by learning from each other’s expertise. The rebranding is a great momentum for our Irish colleagues, but certainly also for Mediahuis.”